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https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002Flogo-150x150.png 150w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002Flogo-50x50.png 50w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002Flogo-160x160.png 160w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002Flogo-163x163.png 163w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002Flogo-95x95.png 95w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002Flogo-135x135.png 135w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002Flogo-59x59.png 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002Flogo.png 171w","\u003Cp>\u003Cspan class=\"TextRun SCXW76415923 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW76415923 BCX0\">Welcome to \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW76415923 BCX0\">Panzani\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW76415923 BCX0\"> Solutions, a unique centre of \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW76415923 BCX0\">expertise\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW76415923 BCX0\"> designed for manufacturers and professionals in the out-of-home catering sector. Together, \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW76415923 BCX0\">let’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW76415923 BCX0\"> build tomorrow’s achievements and improve our eating habits. \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW76415923 BCX0\">Let’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW76415923 BCX0\"> sow the future together.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW76415923 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan class=\"TextRun SCXW157481416 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW157481416 BCX0\">To stay healthy, eat at least five fruits and vegetables a day: www.mangerbouger.fr\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW157481416 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n",{"title":33,"titleTag":534,"socials":536},[535],"div",[537,542],{"title":437,"url":438,"icon":538,"image":33},{"node":539},{"altText":11,"sourceUrl":540,"srcSet":541},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Flogo-linkedin.png","https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Flogo-linkedin-50x50.png 50w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Flogo-linkedin-59x59.png 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Flogo-linkedin.png 64w",{"title":430,"url":431,"icon":543,"image":33},{"node":544},{"altText":11,"sourceUrl":545,"srcSet":546},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F12\u002FReseaux_Sociaux-1.png","https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F12\u002FReseaux_Sociaux-1-50x50.png 50w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F12\u002FReseaux_Sociaux-1-95x95.png 95w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F12\u002FReseaux_Sociaux-1-59x59.png 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F12\u002FReseaux_Sociaux-1.png 100w",{"cookies":548},{"bannerTitle":385,"bannerDescription":549,"preferencesButtonLabel":550,"acceptAllButtonLabel":551,"declineAllButtonLabel":552,"savePreferencesButtonLabel":553,"modalTitle":554,"modalDescription":555,"cookies":556,"silentMode":321,"editMode":321,"privacyPolicyLinkButtonLabel":594,"privacyPolicyLink":33},"\u003Cp>Panzani and our partners (see ‘Personalise’) use cookies in order to compile statistics on the volume of visits, to display personalised advertising based on your browsing, your profile and your location, to measure the audience for advertising, to enable you to access your account and, finally, to implement security measures.\u003Cbr \u002F>\nYou may withdraw your consent or object to the processing of your data at any time by clicking on ‘Cookies’ at the bottom of your screen.\u003Cbr \u002F>\nFor more information, please refer to our \u003Ca href=\"https:\u002F\u002Fwww.groupe-panzani.fr\u002Fen\u002Fprivacy\">Privacy Policy\u003C\u002Fa>.\u003C\u002Fp>\n","CUSTOMISE ","ACCEPT ALL ","CONTINUE WITHOUT ACCEPTING ","SAVE ","Cookie management panel ","By authorising these third-party services, you accept the deposit and reading of cookies and the use of tracking technologies required for their proper functioning. ",[557,563,568,573,579,585],{"title":558,"description":559,"script":33,"loadScriptBeforeConsent":321,"noScript":33,"items":560},"Matomo","This cookie is used by Matomo to collect statistics on website visits by users. Its lifespan is 13 months, and the information collected through this cookie is retained for up to 12 months.\r\n(consent not required)",[561],{"label":562,"value":562,"required":321},"_pk_id.*",{"title":558,"description":564,"script":33,"loadScriptBeforeConsent":321,"noScript":33,"items":565},"This cookie is used by Matomo to collect statistics on website visits by users. Its lifespan is 13 months, and the information collected through this cookie is retained for 29 minutes.\r\n(consent not required)",[566],{"label":567,"value":567,"required":321},"_pk_ses.*",{"title":569,"description":570,"script":33,"loadScriptBeforeConsent":26,"noScript":33,"items":571},"cookies_consent","This cookie is used to collect and store users’ choices regarding cookie consent. Its retention period lasts for the duration of the session.\r\n(consent not required)",[572],{"label":569,"value":569,"required":321},{"title":574,"description":575,"script":33,"loadScriptBeforeConsent":321,"noScript":33,"items":576},"Cloudfare","This cookie is used by Google Analytics to understand how users interact with the site and with Google advertising. Its retention period is 2 months.",[577],{"label":578,"value":578,"required":321},"_cf_bm",{"title":580,"description":581,"script":33,"loadScriptBeforeConsent":321,"noScript":33,"items":582},"Interne","This cookie is used to configure the website’s language version. It detects the browser settings and applies them to the website’s global settings. Its retention period is 12 months.",[583],{"label":584,"value":584,"required":321},"i18n_redirected",{"title":586,"description":587,"script":588,"loadScriptBeforeConsent":26,"noScript":589,"items":590},"Google Tag Manager","GTM (Google Tag Manager) is a tag management tool essential to the proper operation of our website. It enables tags to be triggered according to the conditions defined within the tool.","(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\u002F\u002Fwww.googletagmanager.com\u002Fgtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-WZGGNNR7');","\u003Ciframe src=\"https:\u002F\u002Fwww.googletagmanager.com\u002Fns.html?id=GTM-WZGGNNR7\"\r\n  height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\" title=\"Google Tag Manager\">\u003C\u002Fiframe>",[591],{"label":592,"value":593,"required":26},"gtm (mandatory)","gtm","Privacy policy",{"id":596,"seo":597,"contentTypeName":606,"databaseId":607,"uri":608,"title":604,"link":609,"primaryCat":33,"adviceAcfFields":610,"customBlocks":623,"image":673,"category":681},"cG9zdDoxMTU0NA==",{"title":598,"description":599,"canonical":33,"images":600,"opengraph":603,"twitter":605,"metaRobotsNofollow":321,"metaRobotsNoarchive":321,"metaRobotsNoindex":321,"redirect":33},"Tips from a pro: how to communicate effectively on social media - Panzani Solutions","How to communicate on social networks…",[601],{"sourceUrl":602},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F08\u002Fcropped-Embleme.png",{"description":599,"title":604,"type":33},"Tips from a pro: how to communicate effectively on social media",{"description":599,"title":604},"advices",11544,"\u002Fen\u002Ffood-service\u002Fthe-chefs-section\u002Ftips-from-a-pro-how-to-communicate-effectively-on-social-media","https:\u002F\u002Fbackend.panzani-solutions.com\u002Fen\u002Ffood-service\u002Fthe-chefs-section\u002Ftips-from-a-pro-how-to-communicate-effectively-on-social-media",{"parentPage":611},{"nodes":612},[613],{"title":201,"uri":614,"ancestors":615},"\u002Fen\u002Four-business\u002Ffood-service\u002Fthe-chefs-section",{"nodes":616},[617,620],{"id":618,"title":176,"uri":619},"cG9zdDoxMTQ1Nw==","\u002Fen\u002Four-business\u002Ffood-service",{"id":621,"title":165,"uri":622},"cG9zdDoxMTQ1Ng==","\u002Fen\u002Four-business",{"contentBlock":624},[625,642,652,659,666],{"__typename":626,"logo":33,"image":627,"imageMobile":631,"packshotImage":33,"packshotInfos":634,"surtitle":33,"theme":635,"title":637,"titleTag":638,"fullheight":321,"surtitleColor":640,"packshotButtonPrimaryUrl":33,"packshotButtonSecondaryLabel":33,"packshotButtonSecondaryProductEan":33},"CustomBlocksContentBlockBlockHeaderLayout",{"node":628},{"altText":11,"srcSet":629,"sourceUrl":630},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-960x644.jpg 960w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-302x204.jpg 302w","https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social.jpg",{"node":632},{"altText":11,"srcSet":633,"sourceUrl":630},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-767x659.jpg 767w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-300x258.jpg 300w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-1024x880.jpg 1024w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-768x660.jpg 768w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-1536x1320.jpg 1536w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-2048x1760.jpg 2048w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-992x853.jpg 992w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-576x495.jpg 576w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-450x387.jpg 450w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-50x43.jpg 50w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-147x126.jpg 147w, 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https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-363x312.jpg 363w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-111x95.jpg 111w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-180x155.jpg 180w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-868x746.jpg 868w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-664x571.jpg 664w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-389x334.jpg 389w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-173x149.jpg 173w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-135x116.jpg 135w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-59x51.jpg 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-242x208.jpg 242w","\u003Ch2>\u003Cspan class=\"TextRun MacChromeBold SCXW264630069 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW264630069 BCX0\">Interviewing Adrien from Food in Paris\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW264630069 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh2>\n",[636],"beige","\u003Cp>\u003Cspan class=\"TextRun SCXW136751812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW136751812 BCX0\">How to communicate on social media\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW136751812 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n",[639],"h1",[641],"red",{"__typename":643,"contentColumnOne":644,"contentColumnTwo":645,"contentColumnThree":646,"layout":647,"title":33,"titleSize":649,"titleTag":650,"anchorId":33},"CustomBlocksContentBlockBlockContentLayout","\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW129208387 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW129208387 BCX0\">Could you please introduce yourself? How would you define your style\u002Fworld? When did you create your blog?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW129208387 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW41722852 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\">I’m\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\"> Adrien from Food \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW41722852 BCX0\">In\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\"> Paris, and \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\">I’ve\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\"> been running a website for 7 years, about gastronomy in general. Of course, \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\">I’m\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\"> also present on social media (on Instagram @adrienfoodinaparis and on Twitter). I give my opinion on the work of chefs in \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW41722852 BCX0\">bistronomic\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\"> and Michelin-starred gastronomic restaurants, and I report on openings, \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\">events\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW41722852 BCX0\"> and new products.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW41722852 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n","\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW202473925 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW202473925 BCX0\">How did you \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW202473925 BCX0\">come up with\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW202473925 BCX0\"> the idea of getting involved with bloggers and social media?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW202473925 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW152921035 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW152921035 BCX0\">I’ve\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW152921035 BCX0\"> always liked to eat well and considered that it should be a pleasure, not just a vital need. \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW152921035 BCX0\">So\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW152921035 BCX0\"> I enjoyed searching and finding \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW152921035 BCX0\">new places\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW152921035 BCX0\">. Very quickly, people close to me started asking me for restaurant recommendations, as I knew a lot of places, and they suggested I condense this information into a blog. Then I created my own website. The blog was the medium I started with, to make myself known and for the pleasure of writing too. I was amazed at the number of visitors who browsed the pages every month. Subsequently, agencies contacted me with proposals, which I accepted when they were in line with my editorial line. I then took to social media to increase my visibility.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW152921035 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n","\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW115471782 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW115471782 BCX0\">Which social media platforms do you use? Do you have any preferences? If so, why?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW115471782 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW186161344 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">Undeniably, Instagram. This social media platform is the one that stands out the most in the world of gastronomy. I think \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">it’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\"> the most suitable because images are very well suited to Instagram. The dual function, with stories and permanent posts, allows information to be relayed with more emphasis and in \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">a different way\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">, for different audiences, which is \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">very interesting\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">. \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW186161344 BCX0\">So\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\"> I let Facebook take a \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">back seat, not least because Instagram, on top of everything else, is a social media platform that \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">doesn’t\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\"> generate debate and is more benevolent. \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">What’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\"> more, Instagram lets you be seen through hashtags, \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">whereas\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\"> Facebook only lets you see users you know and\u002For \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW186161344 BCX0\">follow.Twitter\u003C\u002Fspan> \u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">remains\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\"> an important platform, which is why \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\">I’m\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW186161344 BCX0\"> also present there.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW186161344 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n",[648],"three_columns",[180],[651],"h2",{"__typename":643,"contentColumnOne":653,"contentColumnTwo":654,"contentColumnThree":655,"layout":656,"title":33,"titleSize":657,"titleTag":658,"anchorId":33},"\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW74357436 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW74357436 BCX0\">How do you choose the restaurants you test?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW74357436 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW153134665 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW153134665 BCX0\">When I choose restaurants, I use my network, my informants, the \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW153134665 BCX0\">journalists\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW153134665 BCX0\"> and influencers I know and whose opinions I value, and with whom I exchange and share. Thanks to them, I am sure I have the right information and will review a table that will suit my editorial line.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW153134665 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n","\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW201175063 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW201175063 BCX0\">What do you think is the point of a restaurant’s presence on social media?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW201175063 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW169066396 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\">I think \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\">it’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\"> essential. Today, we have so much choice that when we \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW169066396 BCX0\">have to\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\"> choose, we often go to the last restaurant viewed on social media. An excellent restaurant that \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\">isn’t\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\"> on social media is \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\">missing out on\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\"> potential customers, tourists travelling… \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\">It’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\"> all part of the game when \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\">you’re\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\"> looking to \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\">maintain\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW169066396 BCX0\"> and renew your clientele.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW169066396 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n","\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW9013437 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW9013437 BCX0\">What advice would you give a restaurant setting up its own social media or wishing to communicate more on them?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW9013437 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW241739575 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW241739575 BCX0\">The first thing is to create relevant content, not to post for the sake of \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW241739575 BCX0\">posting. Social media should be used to \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW241739575 BCX0\">showcase\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW241739575 BCX0\"> their work. However, if the restaurateur \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW241739575 BCX0\">can’t\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW241739575 BCX0\"> do it alone, he needs to call in a professional to manage his entire social media strategy.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW241739575 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n",[648],[180],[651],{"__typename":643,"contentColumnOne":660,"contentColumnTwo":661,"contentColumnThree":662,"layout":663,"title":33,"titleSize":664,"titleTag":665,"anchorId":33},"\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW108196396 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW108196396 BCX0\">What kind of food photos should you post on social media? \u002F How to promote your food on social media?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW108196396 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW123505706 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW123505706 BCX0\">The most important thing is to tell a story. It’s very interesting to show what goes on behind the scenes, how things are done inside a restaurant, how the products arrive, how they are processed… Restaurateurs have two choices, they can post an “Insta-worthy” plate, or post a “traditional” plate and show what’s behind it: the staff, the products… In any case, \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW123505706 BCX0\">it’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW123505706 BCX0\"> essential for restaurateurs to stay true to what they do and to their personality, as well as that of the chef. What I love about social media is that \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW123505706 BCX0\">you’re\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW123505706 BCX0\"> free to be as crazy as you like.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW123505706 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n","\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW87610370 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW87610370 BCX0\">What kind of food photos should you post on social media? \u002F How to promote your food on social media?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW87610370 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW193307519 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW193307519 BCX0\">The most important thing is to tell a story. It’s very interesting to show what goes on behind the scenes, how things are done inside a restaurant, how the products arrive, how they are processed… Restaurateurs have two choices, they can post an “Insta-worthy” plate, or post a “traditional” plate and show what’s behind it: the staff, the products… In any case, \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193307519 BCX0\">it’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193307519 BCX0\"> essential for restaurateurs to stay true to what they do and to their personality, as well as that of the chef. What I love about social media is that \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193307519 BCX0\">you’re\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193307519 BCX0\"> free to be as crazy as you like.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW193307519 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n","\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW102487683 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW102487683 BCX0\">In your opinion, what role do Internet users play and what power do they have over restaurants?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW102487683 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW177693666 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW177693666 BCX0\">Firstly: deciding whether to go to this or that restaurant, or to not go at all. The most basic of roles is choice. The second is that Internet users build a restaurant’s reputation. By tagging them, they create positive publicity for a restaurant.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW177693666 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n",[648],[180],[651],{"__typename":643,"contentColumnOne":667,"contentColumnTwo":668,"contentColumnThree":33,"layout":669,"title":33,"titleSize":671,"titleTag":672,"anchorId":33},"\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW100833288 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW100833288 BCX0\">What do you think motivates web users to share food on Instagram?\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW100833288 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW119989047 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW119989047 BCX0\">Internet users’ main motivation is the desire to share with their community and with a close circle able to react. At their level, they also have relays and are not to be overlooked.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW119989047 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n","\u003Ch3>\u003Cspan class=\"TextRun MacChromeBold SCXW230864751 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW230864751 BCX0\">Finally, do you have any best practices \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW230864751 BCX0\">you’d\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW230864751 BCX0\"> like to share with a restaurant? in terms of social media actions, restaurant decor and plate setting…\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW230864751 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan class=\"TextRun SCXW193381131 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\">It’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\"> essential to post beautiful photos, with good lighting, whether artificial or natural. Photos need to be of the highest quality, as \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\">I believe that a well-taken photo\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\"> is a real eye-catcher. Much more than a plate \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\">that’s\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\"> very well laid out but is poorly lit, meaning it \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\">isn’t\u003C\u002Fspan> \u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\">showcased\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\"> properly. The second thing I would recommend to a restaurateur is to communicate about what goes on behind the scenes in the kitchen: the use of products and their processing, as well as the teams working in the restaurant. \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\">Naturally, it all depends on the target audience: \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW193381131 BCX0\">15-25 year-olds\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\"> are a group for whom plate setting is essential, \u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\">whereas\u003C\u002Fspan> \u003Cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW193381131 BCX0\">30-40 year-olds\u003C\u002Fspan>\u003Cspan class=\"NormalTextRun SCXW193381131 BCX0\"> are less interested in plate setting.\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan class=\"EOP SCXW193381131 BCX0\" data-ccp-props=\"{}\"> \u003C\u002Fspan>\u003C\u002Fp>\n",[670],"two_columns",[180],[651],{"image":674},{"node":675},{"altText":11,"srcSet":676,"sourceUrl":677,"mediaDetails":678},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-1024x725.jpg 1024w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-300x212.jpg 300w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-768x544.jpg 768w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-1536x1088.jpg 1536w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-992x702.jpg 992w, 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https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-160x113.jpg 160w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-210x149.jpg 210w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-163x115.jpg 163w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-529x375.jpg 529w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-413x292.jpg 413w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-474x336.jpg 474w, 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https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-173x123.jpg 173w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-135x96.jpg 135w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-59x42.jpg 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature-242x171.jpg 242w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature.jpg 1840w","https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Frestaurant-et-reseau-social-miniature.jpg",{"width":679,"height":680},1840,1303,{"nodes":682},[]]