Quality products at affordable prices 

Le Moulin à Salades was created 11 years ago. In a bid to continue developing our concept of “offering quality products at affordable prices”, La Charrette du Moulin was born just over 4 years ago. Our first store was always full, so we recently opened a second one. 

To make quality available to all, and expand our catchment area, we decided to set up a grouped delivery service. We wanted to break away from the image of the deliveryman who only delivers one pizza at a time, and recreate a bond with the customer, even during delivery. With just one cart, we can serve 70 to 90 customers, and do so in an environmentally-friendly way, using bicycles or electric cars. We target areas where there are no fast-food establishments. 

The 3 pillars of our concept: 1/ “Healthy products”: local, seasonal, organic. 2 / Controlled prices, affordable to all, at meal ticket prices. 3/ A “benevolent” or “liberated” company. 

Are all your products prepared on site? 

Our raw materials are delivered every morning, and all our products are homemade. We wanted each of our stores to have its own kitchen. An employee who has received and prepared his vegetables that morning will be more able to talk about the products he is offering. Our experience with the TUBA space in Part-Dieu showed us that a boutique in which we only did the selling was an imperfect model. This model requires a lot of small contracts, and does not allow all employees to work in versatile, rewarding positions. The Moulin spirit wasn’t as present. 

Do you think that your Charrettes customers are mainly attracted by “healthy eating” or by the convenience of home delivery? 

We have a very broad customer base. Some of them are not necessarily “educated” about organic, healthy, local eating… We also have gourmet, more traditional products to offer, but we’re delighted to present them with alternatives. Introduce them to other seasonal products and (re)discover new flavours. Why not take the idea a step further and develop our ecolonomy offers even further: offering customers a discount if they don’t take cutlery, or having them come directly with their own reusable Tupperware. Others are already convinced and come specifically for that reason, because it is what they are looking for.