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Ensemble, semons l’avenir.\u003C\u002Fp>\n\u003Cp>Pour votre santé, manger au moins cinq fruits et légumes par jour : www.mangerbouger.fr\u003C\u002Fp>\n",{"title":33,"titleTag":546,"socials":548},[547],"div",[549,554],{"title":449,"url":450,"icon":550,"image":33},{"node":551},{"altText":11,"sourceUrl":552,"srcSet":553},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Flogo-linkedin.png","https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Flogo-linkedin-50x50.png 50w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Flogo-linkedin-59x59.png 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Flogo-linkedin.png 64w",{"title":442,"url":443,"icon":555,"image":33},{"node":556},{"altText":11,"sourceUrl":557,"srcSet":558},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002FReseaux_Sociaux-1.png","https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002FReseaux_Sociaux-1-50x50.png 50w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002FReseaux_Sociaux-1-95x95.png 95w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002FReseaux_Sociaux-1-59x59.png 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F05\u002FReseaux_Sociaux-1.png 100w",{"nodes":560},[561],{"slug":562,"name":563,"databaseId":564},"difficulte","Difficulté",21,{"cookies":566},{"bannerTitle":397,"bannerDescription":567,"preferencesButtonLabel":568,"acceptAllButtonLabel":569,"declineAllButtonLabel":570,"savePreferencesButtonLabel":571,"modalTitle":572,"modalDescription":573,"cookies":574,"silentMode":333,"editMode":333,"privacyPolicyLinkButtonLabel":612,"privacyPolicyLink":33},"\u003Cp>Panzani et ses partenaires (voir dans “Personnaliser”) utilisent des cookies afin d’établir des statistiques sur le volume de fréquentations du site, afficher de la publicité personnalisée en fonction de votre navigation, votre profil et votre localisation, mesurer l’audience des publicités, vous permettre d’accéder à votre compte le cas échéant, permettre le bon fonctionnement du site et mettre en oeuvre des mesures de sécurité. Vous pouvez vous opposer au traitement de vos données en cliquant sur “Continuer sans accepter” ou, si vous les avez acceptés, retirer votre consentement à tout moment en cliquant sur “Cookies” en bas de votre écran. Pour plus d’informations, consultez notre \u003Ca href=\"https:\u002F\u002Fwww.groupe-panzani.fr\u002Fpolitique-de-protection-de-la-vie-privee\">Politique de protection de la vie privée\u003C\u002Fa>.\u003C\u002Fp>\n","PERSONNALISER","TOUT ACCEPTER","CONTINUER SANS ACCEPTER","ENREGISTRER","Panneau de gestion des cookies","En autorisant ces services tiers, vous acceptez le dépôt et la lecture de cookies et l'utilisation de technologies de suivi nécessaires à leur bon fonctionnement.",[575,581,586,591,597,603],{"title":576,"description":577,"script":33,"loadScriptBeforeConsent":333,"noScript":33,"items":578},"Matomo","Ce cookie est utilisé par Matomo pour recueillir des statistiques sur les visites du site web par les utilisateurs. Sa durée d'utilisation est de 13 mois et les informations collectées grâce à ce cookie sont conservées jusqu'à 12 mois.\r\n(consentement non requis)",[579],{"label":580,"value":580,"required":333},"_pk_id.*",{"title":576,"description":582,"script":33,"loadScriptBeforeConsent":333,"noScript":33,"items":583},"Ce cookie est utilisé par Matomo pour recueillir des statistiques sur les visites du site web par les utilisateurs. Sa durée d'utilisation est de 13 mois et les informations collectées grâce à ce cookie sont conservées 29 minutes.",[584],{"label":585,"value":585,"required":333},"_pk_ses.*",{"title":587,"description":588,"script":33,"loadScriptBeforeConsent":333,"noScript":33,"items":589},"cookies_consent","Ce cookie est utilisé pour collecter et sauvegarder les choix des utilisateurs en termes de consentement des cookies. Sa durée de conservation est par session. \r\n(consentement non requis)",[590],{"label":587,"value":587,"required":333},{"title":592,"description":593,"script":33,"loadScriptBeforeConsent":333,"noScript":33,"items":594},"Cloudfare","Ce cookie est utilisé par Google Analytics pour comprendre l’interaction des utilisateurs avec le site et la publicité Google. Sa durée de conservation est de 2 mois.",[595],{"label":596,"value":596,"required":333},"_cf_bm",{"title":598,"description":599,"script":33,"loadScriptBeforeConsent":333,"noScript":33,"items":600},"Interne","Ce cookie est utilisé pour configurer la version linguistique du site Web. Il détecte les paramètres du navigateur et les applique aux paramètres globaux des sites Web. Sa durée de conservation est de 12 mois.",[601],{"label":602,"value":602,"required":333},"i18n_redirected",{"title":604,"description":605,"script":606,"loadScriptBeforeConsent":26,"noScript":607,"items":608},"Google Tag Manager","GTM est un outil de management de tag nécessaire au bon fonctionnement de notre site. Il permet de déclencher les tags en fonction des conditions établies dans l’outil.","(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\u002F\u002Fwww.googletagmanager.com\u002Fgtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-WZGGNNR7');","\u003Ciframe src=\"https:\u002F\u002Fwww.googletagmanager.com\u002Fns.html?id=GTM-WZGGNNR7\"\r\n  height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\" title=\"Google Tag Manager\">\u003C\u002Fiframe>",[609],{"label":610,"value":611,"required":26},"gtm (obligatoire)","gtm","Privacy 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https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-109x95.jpg 109w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-180x157.jpg 180w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-868x758.jpg 868w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-664x580.jpg 664w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-389x340.jpg 389w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-173x151.jpg 173w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-135x118.jpg 135w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-59x52.jpg 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fchef-et-communaute-242x211.jpg 242w","\u003Ch2 class=\"o-banner__text o-regular-text o-text-center\">Conseils de pro : développer sa communauté sur les réseaux sociaux\u003C\u002Fh2>\n\u003Ch2>Interview de Laura Perin, gérante du café lunch Mowgli à Lyon\u003C\u002Fh2>\n",[654],"beige","\u003Cp>Réseaux sociaux & communauté\u003C\u002Fp>\n",[657],"h1",[659],"red",{"__typename":661,"contentColumnOne":662,"contentColumnTwo":663,"contentColumnThree":664,"layout":665,"title":33,"titleSize":667,"titleTag":668,"anchorId":33},"CustomBlocksContentBlockBlockContentLayout","\u003Ch3>\u003Cstrong>Quels réseaux sociaux utilisez-vous ? Pourquoi et depuis combien de temps ?\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Nous avons créé les pages Facebook et Instagram en Mai dernier, lors du lancement de la campagne de financement qui nous a beaucoup aidé pour ouvrir le café. Mowgli a ouvert il y a 5 mois. Au départ nous avons eu un Community Manager pendant 4 mois et aujourd’hui nous avons un stagiaire de l’INSEEC. C’est moi qui prépare les différents contenus : photos et rédaction.\u003C\u002Fp>\n\u003Cp>J’ai choisi Instagram parce que c’est le réseau social le plus utilisé aujourd’hui et qui fonctionne le mieux pour la restauration grâce aux visuels. De belles photos attirent l’oeil ! J’y suis moi-même très souvent et j’adore y découvrir de bonnes adresses, sur Lyon comme sur Paris. Je suis Lyonnaise mais j’ai vécu 5 ans à Paris et 5 ans à Montréal. Je suis des comptes de restaurants au Canada, à Bali et aux USA. J’aime m’inspirer des restaurants Balinais notamment. Il me semblait important d’être aussi présente sur Facebook, même si la communauté y est moins active. Je pense que « l’ancienne génération » y est toujours présente mais que la génération des 20-25 ans est surtout sur Instagram.\u003C\u002Fp>\n","\u003Ch3>\u003Cstrong>Que vous ont-ils apporté concrètement depuis que vous les utilisez ?\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Instagram nous a permis de créer une belle communauté mais aussi de nous apporter réellement de la clientèle. Nous avons identifié les hashtags qui fonctionnaient bien pour notre créneau mais aussi qui correspondaient bien à notre communauté. Nous avons attiré ainsi des blogueuses et influenceuses aussi bien en local et de plus loin. Elles viennent chez nous et nous ressortons sur des stories qui sont un vrai relais et ont un fort impact. Nous souhaitons pour l’instant conserver Facebook car nous y relayons nos stories. Mais à terme, peut-être que nous nous en retirerons.\u003C\u002Fp>\n","\u003Ch3>\u003Cstrong>En quoi est-il important de communiquer sur les réseaux sociaux pour vous ?\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Je pense que le visuel est primordial pour la nouvelle génération. Je le constate tous les jours en observant nos clients qui prennent tous leurs plats en photo ! Ce qui donne une visibilité importante sur Instagram, nous permet d’avoir une portée plus large. De nouveaux clients viennent parce que les plats ou le décor leur ont plu. Les photos nous permettent aussi de faire passer un message concernant le soin que l’on apporte à notre cuisine par exemple ou nos engagements « éco-responsables ».\u003C\u002Fp>\n",[666],"three_columns",[180],[669],"h2",{"image":671},{"node":672},{"altText":11,"srcSet":673,"sourceUrl":674,"mediaDetails":675},"https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-1024x658.jpg 1024w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-300x193.jpg 300w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-768x494.jpg 768w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-1536x987.jpg 1536w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-992x638.jpg 992w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-767x493.jpg 767w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-576x370.jpg 576w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-450x289.jpg 450w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-50x32.jpg 50w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-157x101.jpg 157w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-200x129.jpg 200w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-160x103.jpg 160w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-210x135.jpg 210w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-163x105.jpg 163w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-529x340.jpg 529w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-413x265.jpg 413w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-474x305.jpg 474w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-370x238.jpg 370w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-148x95.jpg 148w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-180x116.jpg 180w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-868x558.jpg 868w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-664x427.jpg 664w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-389x250.jpg 389w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-173x111.jpg 173w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-135x87.jpg 135w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-59x38.jpg 59w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute-242x156.jpg 242w, https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute.jpg 1853w","https:\u002F\u002Fbackend.panzani-solutions.com\u002Fapp\u002Fuploads\u002F2024\u002F07\u002Fminiature-chef-et-communaute.jpg",{"width":676,"height":677},1853,1191,{"nodes":679},[680],{"name":681,"databaseId":682,"uri":683,"parentDatabaseId":33},"Interviews de professionnels",52,"\u002Fcategory_advices\u002Finterviews-de-professionnels"]